Hi there! Thank you for visiting my site. I am Savitha Swaminathan. I am a tech product marketer and passionate about technology solutions that can make lives better. I believe in the power of growing a business from where product, marketing, and sales intersect. Currently, I am the Director of Marketing for Socrata at Tyler… Continue reading Welcome to my space
Stories. Not noise
If you do a lot of corporate and business promotions, then you have probably spent some time looking for icons to use as a visual aid to your narrative. One icon that’s almost synonymous with marketing is the megaphone As part of the sales kick-off for 2021, I led a thorough review of what we… Continue reading Stories. Not noise
Finding that silver lining
It is almost always true that difficult situations present opportunities. The pandemic has definitely presented one of the most difficult situations of our lifetimes. As working parents with a pre-schooler home from school all day every day and an infant at home we have faced our share of challenges. However, somewhere into about week 4… Continue reading Finding that silver lining
Taking over as Director of Marketing during a pandemic
Earlier this year, in the month of February, I went back to work after a 12-week maternity break. Almost immediately upon return, I was promoted to Director of our division’s marketing team. In my new role, I would be overseeing the field and product marketing functions. The 1st of April would be my official start… Continue reading Taking over as Director of Marketing during a pandemic
Women in leadership: looking beyond diversity. Why it makes good sense.
The concept of leadership has evolved over time to a more holistic view of what it means to be a leader. Today, emotional intelligence along with strategic thinking and vision are lauded as the most important traits in a good leader. Experts agree that emotional intelligence can be unpacked into several components. These include self-awareness,… Continue reading Women in leadership: looking beyond diversity. Why it makes good sense.
Reflecting on 2019 and looking ahead to 2020
After attending our sales kick-off meeting for 2020, I spent some time reflecting on the year that has been and the year ahead. This comes a little later than the usual early January timeline but it coincides with my preparation for return to work after a 12-week maternity leave break. 2019 has been an incredibly… Continue reading Reflecting on 2019 and looking ahead to 2020
From Sequencing to APIs: My journey from research to tech
Background I moved to the United States after completing my undergrad in India in Biology. I knew I wanted to pursue higher education in the Universities of the united states, a place I perceived as one of limitless opportunities to learn and explore, and where curiosity was the only limitation to learning. After getting my… Continue reading From Sequencing to APIs: My journey from research to tech