Category: Management and leadership

Stories. Not noise

If you do a lot of corporate and business promotions, then you have probably spent some time looking for icons to use as a visual aid to your narrative. One icon that’s almost synonymous with marketing is the megaphone As part of the sales kick-off for 2021, I led a thorough review of what we… Continue reading Stories. Not noise

Taking over as Director of Marketing during a pandemic

Earlier this year, in the month of February, I went back to work after a 12-week maternity break. Almost immediately upon return, I was promoted to Director of our division’s marketing team. In my new role, I would be overseeing the field and product marketing functions. The 1st of April would be my official start… Continue reading Taking over as Director of Marketing during a pandemic

Women in leadership: looking beyond diversity. Why it makes good sense.

The concept of leadership has evolved over time to a more holistic view of what it means to be a leader. Today, emotional intelligence along with strategic thinking and vision are lauded as the most important traits in a good leader. Experts agree that emotional intelligence can be unpacked into several components. These include self-awareness,… Continue reading Women in leadership: looking beyond diversity. Why it makes good sense.